Mettler Toledo provides high-quality weighing systems. The unique applications for their weighing systems in the e-Mobility sector needed to be explained in a small animated film. So together with the fine folks at motomoto we crafted an individual story and design for them.
The initial concept contained some very abstract visual representations of the process - something I always enjoy. After coming up with the main story and script in close collaboration with motomoto, we decided on a look and I provided a basic storyboard. For the most of the design/illustration process, I added my friend Balázs Böröcz to the team. The script/voiceover by motomoto provided a solid base and pacing for my animation after that.
That last part was particularly fun to animate. I felt it was important for the story, that the motion of those little squares in the grid was somewhat related to the squares next to them - like they're all reacting to the same "world". I created a system that enabled me to influence their scale based on any visual input. Using a fractal noise pattern as the input results in this wavy motion you see at the beginning and end of the film. But I could also use other simple shapes and patterns - to reveal the end title for example.
