The good folks at 5terStock asked me to support their excellent team by creating some simple tracked typography labels for Festool. I proposed a couple of design variations, based on the brand's existing video material. After testing a couple of them, we arrived at the green label holding the text.
Design variations for this project
I knew from experience that Festool usually requires translations for over 15 languages, so I took it as personal challenge to make this translation process as easy as possible for the agency.
I ended up creating one file containing all the translatable texts, with a live preview of each shot next to it. So translation ended up being almost as simple as copy/pasting from an excel file. All the animation and sizes adapted automatically, while still allowing for some manual tweaks if deemed necessary.
Agency: 5terStock
My roles included Tracking/Integration, Design and Animation.

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